If my music
magazine was going to be published, I would need to think about who would do
the most efficient job and maximise the circulation and who would distribute it
to my target audience.
The company that
is best suited for this is Bauer Media Group. Bauer was founded in 1875 and has
continuously grown into a multinational conglomerate. They publish over 200 magazines,
which shows Bauer can distribute many magazines and would be able to publish
mine. It also shows that they dominate the magazine marketplace.
Bauer own many
well known names like Q and Kerrang! as well as the film magazine Empire. These
magazines have quite a bit of prestige so my own product would have its appeal
drastically improve.
With Bauer being a
multi-platform brand, they own many TV and radio stations which is crucial for
gaining a wider audience and with the internet playing a crucial part of the
modern world technophiles (mainly young adults) would be interested in online
content.
The institution I
would like to distribute my product is Frontline. Frontline is the major
distributor in Europe so therefore it would be ideal for Frontline to
distribute my product.
Frontline are a
major business partner for Bauer as they distribute the majority of their
magazines. The involvement of Frontline would be of major importance when it
comes to distribution.
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