Evaluation question 5 – How did you attract and address your audience?

When designing my product I adopted a similar design to Q and Kerrang! magazine as they had a very similar target audience to my own. The layout and colour scheme of the magazines are distinctive and catch the eye of the reader, Due to this I wanted to do the same and adopted a similar colour style to Q. The mode of address of Kerrang! is informal which allows the reader to feel more relaxed when reading while remaining very informative.

The colour, image and featured artists attract the readers and therefore will purchase the product. With the splash being red it immediately gains the readers attention as well as the red and blue colour for the sell lines. With the splash I increased the length and width and ensured it was the largest piece of writing on the page to attract as many people as possible. A pull quote has also been used to peak the readers interest and ensure they buy the product. By using a pug, I’ve included a prize that a reader can win, which will encourage the reader to buy the magazine. 

I also used the fashion of the  modern rock  look and adapted it thought my magazine pages 

With the content page I made sure that I displayed the main artists covered in the issue of the magazine and also an article which can encourage fan interaction as this is the first page the reader will se when opening the magazine.

To appeal to my audience I ensured the artists inside appealed to the target audience which will therefore attract a larger circulation. In the images used I used a similar fashion to that I used on my front cover (like the main band, “rock chick” look and the indie band). This can help my audience feel closer to the bands and buy the magazine due to sharing a similar sense of fashion.

By mentioning a major festival and include a chance to win tickets to the said festival it can attract audiences to read about the festival to see if they want to win the tickets.

In my double page spread I used an informal mode of address to keep the audience from feeling like a stranger when reading and also used slang to ensure the sense of familiarity stays. With the band being the same age as those in my target audience the band can feel more relatable to the reader.

By using the term “exclusive” I have given the reader the idea they won’t see an article like this with the band ever again, which encourages the reader to buy the magazine for the specific content. The band has the same sense of fashion as all of the other images within the magazine demonstrating how specific my audiences clothing choices are while making the magazine feel more comfortable to them.